InSchoolwear is a school uniform business run exclusively by talented and creative women. The object here was to create something attractive and compelling to both parents and school officials. We suggested a high impact selling piece. Something that would grab your attention just by sitting on the desk. The result is this fun 8-page magalogue. Bright and colourful with lots of white space, it feels like a magazine, but informs like a catalogue. The "aim high" cover headline implies both customer expectations as well as academic ambition. The large, crisp photo images (taken by the talented Frank Mazzuca) generate tremendous impact and make this piece about the young people who wear the uniforms...instead of just the uniforms themselves.

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